First Time Exhibiting? Click Here For A Comprehensive PDF Guide
Top Tips
- By ordering stand extras earlier, about 4 - 6 weeks out from the show, you can save up to 15%!
- Take a 'Dongle' on site with you for cheaper internet access than going through the venue!
- Take advantage of pre show marketing by sharing any interesting news with the organiser. Get involved with social media by following the organiser on Facebook & Twitter and ask them to follow you back.
- Being able to provide where appropriate - patent documentation, medical research and case studies of success is extremely valuable and attractive to a potential retail buyer.
Frequently Asked Questions
Details of the contractors used by the organiser will be listed in the Exhibitor Manual so request a copy of this as soon as possible. They are often produced a few months before the show.
Q: How does a trade show differ from a consumer one?
A: Trade shows only allow retail buyers to visit and are not open to the general public. They are used to demonstrate the latest products in an industry and for retailers to place their annual or seasonal orders.
Consumer shows enable you to sell directly to the general public.
Q: What is included in my stand?
A: Cream Carpet, shell scheme walls (as above), and a name board.
Q: What colour will my walls be?
A: White
Q: What height are the wall panels?
A: 2.5m height (2340mm for display)
Q: What is the width of each panel?
A: 990mm wide (944mm for display)
Q: What does it look like?
A: An image of a standard sized (4m x 3m) shell scheme stand can be seen on the following link.
Q: How much space do I need?
A: Stand sizes range from 4sqm to 300sqm, however the larger stands are predominantly space only and for larger items such as Buggies and Nursery Furniture. The average shell scheme stand size at The Baby Show for Trade is 8sqm and is usually adequate for smaller items and a small area to meet with retailers interested in stocking your products.
Q: How should I use the space?
A: Have a look at the shell scheme stand image for ideas as well as this overview of a section of last years baby show for trade.
Q: Can I paint / wallpaper my walls?
A: No. However they could be covered in loop-nylon.
Q: Can I attach posters/graphics to my walls?
A: Yes, we recommend using double-sided Velcro. You must not damage the walls. If you are in any doubt please contact the shows contractor for advice.
Q: Can I change the carpet colour?
A: No, you must contact the Organisers to discuss your plans and request special permission. Please note that there will be additional costs involved.
Q: Is cleaning included in the cost of my stand?
A: Yes, it is covered in your stand package. The floor of your stand will be vacuumed overnight automatically.
Q: Can I hang banners / graphics above my stand?
A: No, shell scheme exhibitors cannot hang banners above their stand.
Q: Where can I order furniture?
A: You can request a furniture catalogue from the show contractors but an approx cost for a set of tables and chairs would be £100.
Q: Can I bring in my own furniture or hire it from a different company?
A: To save on this cost you can bring in furniture from any source, even your home.
Q: What if I require lighting or electrics?
A: This is not essential but if you would like to highlight a selection of your products, spotlights can be very effective. An approx cost for this would be £150.
The official contractor must carry out lighting and all other electrical installations on your stand. Don't forget to order 24 hour power if required.
Q: What is a nightsheet and where can I order this?
A: A see through nightsheet is a canvas drape that is padlocked to each side of your stand and is constructed to stretch around the open sides of your stand. It is a good deterrent for the opportunist thief and can be ordered from the shows contractor.
Q: Do I need to carry out transactions onsite?
A: Yes if it is a consumer event and highly unlikely if it is a trade show. At one of our UK Baby Shows you will need a PDQ machine to retail which can be ordered from '123 Hire'. For The Baby Show For Trade I would highly recommend taking order forms with you on site, considering what mark up you are prepared to accept from the retailers, what your minimum/maximum order level is and even work out some European costings.
Q: Can I bring prototypes to the show?
A: Yes if you are attending a trade show but not advisable at a consumer show unless you are using it solely as a customer research activity. At The Baby Show For Trade I would recommend being able to provide, patent documentation, medical research where necessary and testing, case studies of success.
Q: How do I get the internet?
A: You should contact the venue to set up your internet connection however as mentioned in my top tips I would advise getting a dongle as this is far less expensive!
Q: Is there somewhere to plug my laptop into on the stand?
A: This is not included in your stand booking. You must contact the show contractor to have this ordered and installed before going on site.
Q: When do I need to set my stand up?
A: Usually the day before the show. For the baby show for trade that will be the 15th October 8am 10pm.
Q: Where can I collect my exhibitor passes?
A: These will be sent out to you a month before the show.
Q: What happens with my stand at the end of the show?A: It is dismantled by the organiser and contractors on site so dont worry about doing this yourself.
